Balmain creates capsule collection with Beyoncé for charity

By

Godfrey Deeny

Published
Jul 11, 2018

Balmain will launch a mini capsule collection this month with Beyoncé, entitled BalmainxBeyoncé, and debut it in Paris. And the famed Paris house plans to roll out the collection internationally on July 14.
 
However, BalmainxBeyoncé will actually debut on July 13 in the French house's Paris flagship, at 44 rue François Premier, from 7pm to 9pm. 

 
“In my eight years as Balmain’s Creative Director, I’ve had a lot of incredible experiences and I know that there are many, many more to come—but I can say today, with absolute confidence, that collaborating with Beyoncé on her Coachella concerts is destined to be one of the most important and treasured memories of my career,” said Balmain’s creative director Olivier Rousteing.
 
This collection will include hoodies and tees, with a sorority-inspired graphic, all based on key designs from their Coachella link-up. The proceeds from the collection will help fund the United Negro College Fund (UNCF). Following her Coachella set, Beyoncé donated $100,000 to four historically black colleges.

“Our three months of meetings, rehearsals, face- timing and endless phone calls definitely paid off. What we all saw on those successive Coachella weekends was nothing less than iconic,” added Rousteing.

On July 14, the collection will begin retailing globally at Balmain’s Milan, London, New York and Los Angeles boutiques, as well as on Balmain.com and Beyonce.com. That same day, 11 selected high-end retailers – both bricks and mortar and online - will begin retailing the collection. They are the following: Barneys New York, The Webster, Net-a-Porter, Harrods, MyTheresa, Mercury, Printemps, Vinicio, Gente, Giglio and HK Landmark.
 
“Everything you’ve already heard before is true. She’s a goddess, blessed with an incredibly beautiful voice and a moral vision to match. She’s a powerful, inspirational woman who isn’t about to accept any limitation. And, she’s a joy to work with. Her level of obsessive perfectionism matches mine, so we loved poring over everything—literally everything—together; making sure that we agreed on every tiny, teeny detail of the two enormous collections that we created together for her, her family and her 200-plus dancers and band members,” concluded Rousteing.