Barbie wins Webby award

Barbie received the People's Voice award in the Online Commercial category of the 20th Annual Webby Awards on Monday night, for the brand's "Imagine the Possibilities" film.

The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is an international award honoring creative excellence on the Internet. Winners are selected by a jury of digital industry experts such as Executive Creative Director at Refinery29, Piera Gelardi, and Head of Fashion Partnerships at Instagram, Eva Chen.

"Barbie has set the standard for innovation and creativity on the Internet," says David-Michel Davies, Executive Director of the Webby Awards, in a news statement. "This award is a testament to the skill, ingenuity and vision of its creators."

The "Imagine the Possibilities" film garnered over 50 million views.

Barbie and BBDO, who also participated in the films creation, were honored at the Webby Awards ceremony on Monday, May 16.

Barbie is a part of Mattel's portfolio of global consumer brands.

Barbie wins Webby award

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