BCBGMaxAzria: new store openings in Munich and Paris

By

Anaïs Lerévérend

Published
Apr 10, 2016

BCBGMaxAzria is continuing to pursue its retail expansion, mainly via its European subsidiary. The American womenswear brand has opened several new freestanding outlets, starting with the latest opening in Germany, in Munich. 

Opened on April 6, the fifth BCBGMaxAzria store in Germany, but first in Munich, is located on Salvatorstrasse. In a 150 square meter space, the store was created based on the brand's latest store concept, in an atmosphere with baroque accented furniture and luminous lines and materials.
 
The concept can soon also be discovered in Paris, in the brand's future boutique. Just a few months after a store opening in Saint-Germain-des-Prés, on Rue du Bac in December, the brand's 21st store in France will open in May, this time in the Opéra neighbourhood.

Contrary to the latter's opening, it is not entirely a new location. This opening on Rue Halévy, perpendicular to Boulevard Haussmann, is in fact the result of a conversion of a former Manoukian boutique, a label that the Max Azria group discontinued in 2014.