Berluti casts Batman and Superman in stores worlwide
"Batman or Superman: Which superhero are you?" Until September 10, LVMH's luxury men's brand Berluti has created a special merchandising campaign starring both DC Comics superheroes (owned by Warner Bros. Consumer Products).
In all Berluti locations, be it the U.S., Dubai or China, the iconic outlines of Superman and Batman will serve as backdrop to Berluti silhouettes in store window displays.
The online version of the campaign will soon be running on the brand's website, "with a questionnaire that will finally reveal to fans if they are more Batman or Superman," said Warner Bros.
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