Bill Blass to sell collections on e-commerce site Orchard Mile
Heritage fashion brand Bill Blass will join other renowned luxury brands to sell full fashion collections on Orchard Mile, an e-commerce site. The partnership follows the relaunch of Bill Blass under Creative Director Chris Benz. Luxury e-tailer Orchard Mile sells full collections from established luxury brands including Oscar de la Renta, Roland Mouret, Derek Lam, Temperly London and Carven, among others.
Stuart Goldblatt, Bill Blass President and COO, sees working with external retailers as a key strategy for the company. Of this newest partnership, Goldblatt said, “Orchard Mile and Bill Blass have similar brand values and mission: to be focused on the customer. Since the inception of billblass.com in November and the keen customer response following, this association with Orchard Mile and the great brands they represent, was a sound logical next step for Bill Blass as we build a customer focused global brand."
Bill Blass is an iconic American fashion brand founded by Bill Bass in 1970. Chris Benz is the brand’s newly appointed Creative Director. The company sells a range of items including ready-to-wear, bags, footwear, accessories and jewelry and ships to over 68 countries.
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