×
64 734
Fashion Jobs
GAP
General Manager - Valley Fair
Permanent · Santa Clara
GAP
Assistant Manager, Customer Operations - Great Lakes Crossing
Permanent · Auburn Hills
MICHAEL KORS
Part Time Sales Supervisor Southpark Mall, Charlotte nc
Permanent · Charlotte
NORDSTROM
1st Shift Dock Area Manager Sun-Thurs
Permanent · Ontario
NORDSTROM
Senior Technical Program Manager
Permanent · Seattle
BANANA REPUBLIC
General Manager - Petaluma Village
Permanent · Petaluma
KOHLS
Senior Business Intelligence Engineer (Remote)
Permanent · Menomonee Falls
ULTA BEAUTY, INC.
CO - Sales Manager
Permanent · West Covina
KIDS FOOT LOCKER, FOOT LOCKER
Replenishment Analyst, Ftw, Kfl
Permanent · New York
ASCENA
Part Time Sales Manager - Ann Taylor, The Woodlands Mall
Permanent · The Woodlands
LULULEMON
Asset Protection Lead - Boston Seaport
Permanent · Boston
ESTEE LAUDER
Manager, Marketing el Travel Retail (Makeup & Fragrance)
Permanent · New York
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Fifth Avenue
Permanent · New York
ABERCROMBIE AND FITCH CO.
Lead Auditor - Data, Technology, & Compliance Risk (Remote)
Permanent · Columbus
ABERCROMBIE AND FITCH CO.
Lead Auditor - Operational & Compliance
Permanent · Columbus
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Seattle Outlets
Permanent · Marysville
MICHAEL KORS
Full-Time Sales Supervisor - Keystone, il
Permanent · Indianapolis
NORDSTROM
Area Manager Warehouse - 3rd Shift Inventory - San Bernardino, ca
Permanent · San Bernardino
NORDSTROM
Area Manager Warehouse - 2nd Shift Inventory - San Bernardino, ca
Permanent · San Bernardino
NORDSTROM
Manager - Asset Protection - Chestnut Rack
Permanent · Philadelphia
NORDSTROM
Senior Manager of Merchandise Inventory - Replenishment
Permanent · Seattle
NORDSTROM
Asset Protection - Security Ambassador - Irvine Spectrum Center
Permanent · Irvine
Published
Feb 15, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Birkenstock voted most vegan-friendly footwear brand in the world

Published
Feb 15, 2018

Germany’s largest footwear manufacturer, Birkenstock, famous for its signature sandals, has received the Libby Award “Most Vegan-Friendly Shoe Company 2017” from PETA USA's youth wing, Peta2. 


Birkenstock's spring/summer 2018 vegan collection - Birkenstock


The award’s winner was decided through an online vote that attracted a record number of young people from around the world, with voter numbers doubling since last year.
 
It is the second award for Birkenstock from the international animal rights organization, as the company previously received the “Vegan Fashion Award” from PETA Deutschland for a vegan model of its “Madrid” sandal in September 2016.

“We are delighted to receive this award because it comes from the people we make our products for – our customers,” stated Birkenstock CEO Oliver Reichert in a release, “Especially among younger customers, there is a growing percentage who choose the vegan way of life. We offer many vegan products for these customers. The peta2 Libby Award motivates us to continue on this path.”
 
Anne Brainard, Director of Corporate Affairs at PETA, commented “As everyday consumers learn more about the importance of wearing vegan, Birkenstock continues to add more animal-friendly options to its collection, making it easy to have fun with our wardrobes while taking steps toward a kinder world for all beings.”
 
One fifth of Birkenstock sandals are made without animal components and the brand also includes vegan alternatives in new product categories such as its legwear collection. Furthermore, all products in the recently launched Birkenstock Natural Care line are vegan.
 
The Libby Award (short for “liberation”) was created by Peta2 – PETA USA’s youth organization targeting young people between the ages of 13 and 21 – to celebrate companies and individuals showing dedication to the promotion of animal rights. 2018 is the award’s 12th year and prizes were given in the categories of Heroes, Food and Lifestyle.
 
It’s a valuable accolade for Birkenstock as consumer preference shifts towards more ethical and sustainable products, and the millennial and Gen Z markets, often pointed out for their dedication to responsible brands, continue to grow.
 
Interestingly, a recent study from LIM college suggested that a brand’s ethical credentials may be far from the first consideration for consumers from these generations when making purchases. However, the same survey found that 90% of respondents would ditch a brand or product if they discovered it was environmentally unfriendly, indicating a real concern among millennials and Gen Z-ers about the actions and policies of the companies they patronize.
 
Birkenstock sells approximately 25 million pairs of shoes worldwide every year and employs 3,800 employees around the globe.

Copyright © 2022 FashionNetwork.com All rights reserved.