Blake Lively tapped as new face of L’Oréal Paris

By

Sarah Ahssen

Published
Oct 31, 2013

Actress Blake Lively has been tapped by cosmetics giant L'Oréal Paris to join Julianne Moore and Freida Pinto as a brand ambassador. Making her way to fame in TV series Gossip Girl, Blake Lively was the face of Chanel's Mademoiselle bags in 2011 and most recently has worked with Gucci for its Gucci Première fragrance.

"Blake embodies all the modern codes of Hollywood glamour. She is flashing a substantial swath of upper elegance and sensuality," said Cyril Chapuy, brand global president of L'Oréal Paris. "Today, this strong charismatic and definitely glowing actress is joining the L'Oréal Paris family. And we're so proud to welcome her," he added.