Bloomingdale’s and Hamilton the Musical open NYC pop-ups
Bloomingdale’s announced Monday a partnership with Broadway musical Hamilton and Creative Goods Merchandise LLC to become the retail partner for the Tony Award-nominated show. Merchandise is being sold at dedicated pop-up shops in Bloomingdale’s 59th Street and SoHo.
The merchandise features t-shirts, hoodies and accessories for men and women featuring the Hamilton logo and other references from the musical. Prices range from $18.35 for a water bottle to $70 for a hoodie.
Creative Goods is a live entertainment merchandising company that has built brands online and in theaters through artful product marketing since 2008. The partnership between Bloomingdale’s, Hamilton and Creative Goods is the first of this kind.
“We are thrilled to offer our customers a piece of the groundbreaking musical Hamilton,” said Anne Keating, senior vice president of public relations, special events, and corporate philanthropy at Bloomingdale’s. “Bloomingdale’s seeks relevant, of-the-moment partnerships to excite our consumers and there is nothing more electrifying right now in pop culture than Hamilton.”
Hamilton is the story of America’s Founding Father Alexander Hamilton, an immigrant from the West Indies who became George Washington’s right-hand man during the Revolutionary War and was the new nation’s first Treasury Secretary. The Lin-Manuel Miranda musical is based on Ron Chernow’s biography of Alexander Hamilton. The musical is now on Broadway at the Richard Rodgers Theatre.
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