BPI to exclusively distribute Burberry beauty and fragrance in certain markets
Beauté Prestige International (BPI) has become the sole distributor of Burberry beauty and fragrance in the United States, France and Spain. It also handles a large majority of distribution in Europe and the Asia-Pacific region.
In July, Burberry announced it had decided to take control of fragrance and beauty rather than continuing a licensing agreement with Inter Parfums SA, with whom they had worked since 1993.
BPI – who started the distribution arm of its business in 2009 – will also work with Burberry to handle press relations for the products in the specific markets.
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