×
79 573
Fashion Jobs
OLD NAVY
Assistant General Manager, Merchandise - Gateway Hanover s/c (New Store)
Permanent · Hanover
OLD NAVY
General Manager - Gateway Hanover s/c (New Store)
Permanent · Hanover
OLD NAVY
General Manager - Tanasbourne t/c
Permanent · Beaverton
NIKE
Accounting Manager, Air Manufacturing Innovation (Air mi)
Permanent · Beaverton
NORDSTROM
Asset Protection - Agent - International Plaza
Permanent · Tampa
NORDSTROM
Asset Protection - Agent - Mall of America
Permanent · Bloomington
MARSHALLS
lp Detective-Marshfield, ma
Permanent · Marshfield
TJ MAXX
Loss Prevention Customer Service Associate
Permanent · Bedford
MARSHALLS
lp Detective-Canton, ma
Permanent · Canton
MARSHALLS
70118-lp Detective
Permanent · Dearborn
HOMEGOODS
Loss Prevention Detective
Permanent · Lombard
HOMEGOODS
Loss Prevention Customer Service Associate
Permanent · Albuquerque
TJ MAXX
Loss Prevention Detective Full Time
Permanent · Westminster
TJ MAXX
Loss Prevention Customer Service Associate
Permanent · Chelsea
MARSHALLS
lp Detective-South Weymouth, ma
Permanent · Weymouth
MARSHALLS
lp Detective-Brockton, ma
Permanent · Brockton
HOMEGOODS
Loss Prevention Detective
Permanent · Oak Lawn
MARSHALLS
lp Detective-Mashpee, ma
Permanent · Mashpee
TJ MAXX
Loss Prevention Detective Full Time
Permanent · Denver
TJ MAXX
Loss Prevention Detective- Towson, md
Permanent · Towson
TJ MAXX
Loss Prevention Detective Full Time
Permanent · Littleton
TJ MAXX
tj Maxx Loss Prevention Detective Full Time
Permanent · Happy Valley
Published
Dec 2, 2014
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Bread&Butter down to one hall

Published
Dec 2, 2014

The next version of Bread & Butter will be a compact one. Through German newspaper Textilwirtschaft, Karl-Heinz Müller has refuted all speculations on the possible cancellation of the landmark trade fair of the 2000s.

The Berlin-based event will take place from 19 to 21 January as scheduled and still in the Tempelhof airport. However, it will only take up one hall, as opposed to 5 last January and 8, or the entire airport, a few seasons ago.

Karl-Heinz Müller

It goes without saying then that it will be a compact version of the event. Karl-Heinz Müller admitted to having considered changing the venue site, especially since times are difficult. For the moment, Bread & Butter puts the figure at nearly 200 exhibitors but no official communication has yet been released.

The only name that often pops up is Nudie Jeans. The co-founder of the trade fair has its own Nudie Jeans store in Berlin. It must ask itself what profile the trade fair will present to visitors. While the Seek trade fair, by changing its location to Berlin, has announced a portfolio that says a lot about the shift in the centre of gravity in the German capital. Aigle, Ben Sherman, Alpha Industries, Lyle & Scott, Fred Perry, Volcomunity.... And as for Panorama, it has mentioned 600 brands for its next edition.

Visitors to Berlin will have the impression of finding the halls of the airport abandoned with these two trade fairs. Not forgetting, the more feminine brands that joined the premium fair.

Several brands, formerly exhibitors at Bread & Butter, have admitted that the different announcements, that never materialise (children's fashion trade fair, public fair, move to Berlin) create a climate of incertitude around Bread & Butter. And the economic situation no longer makes it possible to invest in massive stands.

Indeed, Bread & Butter took off in the golden years of premium streetwear and denim by offering an innovative and festive concept which no longer seems to be profitable in these bleak times. The trade fairs that are currently evolving offer exhibitors smaller stands and the highlighting of their products.

Copyright © 2022 FashionNetwork.com All rights reserved.