Bread&Butter in Seoul: Karl-Heinz Müller is a firm believer

By

Bruno Joly

Published
Sep 17, 2014

What a strange beginning to fall. Following the announcement and subsequent cancellation of plans to bring Bread & Butter to Barcelona in January, Karl-Heinz Müller found himself in front of 600 guests in Seoul on September 12, presenting plans for Fashion Festival, which is set to be held in the Korean capital from September 3 - 5, 2015.

The mayor of the Asian metropolis, Won Soon Park, and German organizers stood shoulder to shoulder.

Recalling the scene in Barcelona in July just after the Berlin edition, when Müller met with the mayor of the Catalan city, some brands may think: let's see, 2015 is still a long way away.

Ads

Meanwhile, Bread & Butter remains committed to organizing another edition far away from Europe, in Seoul. The event should allow a selection of brands to introduce themselves to the market, as well as those artists and musicians involved, who will share the unique setting of Dongdaemum Design Plaza, designed by architect Zaha Hadid. 

“I expect the event to serve as a global platform that brings together global fashion brands and artists, allowing them to show off their talents and the things that they are passionate about. This should bring a about big change in the fashion industry, the business of retail and cultural exchanges," said Won Soon Park.