Bread & Butter removes ‘Denim’ and ‘Sport’ from its show map

By

Bruno Joly

Published
Dec 12, 2012

The next edition of Bread & Butter will take place between 15 and 17 January 2013 as planned but will now be more oriented towards ready-to-wear. After losing some heavy weight names in the Denim section of the show, the former Denim Base will now become the Urban Base.

This time around, G-Star will not be neighbouring with Levi’s, Wrangler or Diesel but instead with Superdry and Scotch & Soda. The Fashion Now and Style Society sections of the show will now be Urban Fashion 1 & 2 and will house brands like Eleven Paris, Crocs, Noa Noa, Fly London, Nümph and Brigitte Bardot.

Sport & Street and Street & Fashion will come together under the same roof to form the Upper Street section of the show. The Lock section of the show will remain largely unchanged but will welcome Levi’s vintage line, Vintage.