×
89 215
Fashion Jobs
URBN
Urban Outfitters Visual Merchandising Manager
Permanent · PALO ALTO
URBN
Urban Outfitters Visual Merchandising Manager
Permanent · TUCSON
URBN
Anthropologie Design Director - Furniture
Permanent · PHILADELPHIA
URBN
Anthropologie Design Director - Fabric & Textile Concept
Permanent · PHILADELPHIA
URBN
Free People Associate Merchandise Planner
Permanent · PHILADELPHIA
BATH & BODY WORKS
Manager, Public Relations & Influencer
Permanent · REYNOLDSBURG
COLUMBIA
International Marketing Manager
Permanent · PORTLAND
URBN
Urbn Financial Analyst
Permanent · PHILADELPHIA
URBN
Free People CRM Analyst
Permanent · PHILADELPHIA
URBN
Free People Assistant Visual Manager
Permanent · WASHINGTON
BATH & BODY WORKS
Senior Manager, Stores Learning And Development
Permanent · COLUMBUS
TUMI
Director, Global Marketing
Permanent · NEW YORK
URBN
Free People Senior Merchandise Planner
Permanent · PHILADELPHIA
UNDER ARMOUR
Stock Lead, ft
Permanent · WOODBURY
PRANA
Director, Strategic Accounts & Sales Business Development
Permanent · CARLSBAD
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - ny 59th st
Permanent · NEW YORK
BLOOMINGDALE'S
Asset Protection Detective, Full Time - Soho
Permanent · NEW YORK
BLOOMINGDALE'S
Registry Consultant, Full Time - Boca Raton
Permanent · BOCA RATON
H&M
842 Area Visual Manager
Permanent · LOS ANGELES
BLOOMINGDALE'S
Asset Protection Detective, Full Time - Short Hills
Permanent · MILLBURN
URBN
Urban Outfitters Visual Merchandising Manager
Permanent · COSTA MESA
COLUMBIA SPORTSWEAR COMPANY
Regional Loss Prevention Manager (Northwest-us)
Permanent · SALEM
Published
Jul 4, 2014
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Bread & Butter: the allure of Barcelona?

Published
Jul 4, 2014

Once again, there are rumors circulating about Bread & Butter, which began on Tuesday, July 8. This time, they are coming (again) from Spain via the credible sources: La Vanguardia and El País.

According to these newspapers, the organizers are negotiating with Fira in order to bring the show back to Barcelona. Denim By Premiere Vision also left Paris this year for Barcelona, putting the Catalan city squarely onto the denim calendar.


In reality, it’s an old idea for Karl-Heinz Müller: a European North-South urban fashion axis with a winter edition in Barcelona and a summer edition in Berlin.

At one time, the organizers held four exhibitions per year - two in Spain and two in Germany - before concentrating fully on Barcelona and then going back to Berlin.

In 2009, Bread & Butter left Barcelona to take up residence in a historic, “dream” location: the former Tempelhof airport. While it got off to a promising start, many rumors have circulated since then: a move to Istanbul, a return to Barcelona, etc.. ?

According to sources, negotiations took place between Bread & Butter and Catalan authorities one or two years ago. But at the time, the local authorities were heavily invested in the show “The Brandery”, which was launched in order to mitigate Bread’s departure.

"Buyers spend, on average, a day in the city to take a look at new concept stores. But in Berlin, since the openings of 14. OZ and Urban Outfitters, things have been pretty static. What’s more, in winter, with the cold and the risk of snow, it’s not the best place to hang out," says Bruno Collin, co-founder of WAD and a regular at the event.

The Germans won’t give an answer right away. But, one thing is for sure: with three fewer halls, Bread & Butter needs a change. Organizers are already preparing a Korean edition. And given the buyers’ and exhibitors’ expectations for Karl-Heinz Müller to introduce a real change for the show, a return to Barcelona is definitely a possibility!

Copyright © 2022 FashionNetwork.com All rights reserved.