×
78 317
Fashion Jobs
NIKE
Senior Software Engineer ii - Business Planning & Consolidation
Permanent · Beaverton
NIKE
Special Assets – Governance Operations Senior Manager
Permanent · Beaverton
ABERCROMBIE AND FITCH CO.
Director, Digital Product Management (Remote)
Permanent · Columbus
TAPESTRY
Manager, Account Executive
Permanent · New York
JOCKEY
Merchandise Planner
Permanent · Kenosha
JOCKEY
Global Supply Chain Planning Manager
Permanent · Kenosha
SALLY BEAUTY CORPORATE
Outside Sales Representative -Cosmoprof
Permanent · Boston
SALLY BEAUTY CORPORATE
Outside Sales Representative
Permanent · Wichita
NORDSTROM INC
Manager - Asset Protection - Downtown Seattle Rack
Permanent · Seattle
ATHLETA
Assistant General Manager - Mall of America
Permanent · Bloomington
OLD NAVY
Assistant General Manager - Fremaux tc
Permanent · Slidell
BLOOMINGDALE'S
Registry Consultant, Full Time: 59th Street
Permanent · New York
ALICE AND OLIVIA
Business Systems Analyst – Wholesale
Permanent · New York
LEVI'S
Retention Marketing Manager - Beyond Yoga
Permanent · Culver City
LEVI'S
Senior Manager, Business Analytics - Beyond Yoga
Permanent · Culver City
LEVI'S
Senior Manager, Direct Mail Marketing - Beyond Yoga
Permanent · Culver City
RALPH LAUREN
Associate Manager Merchandise
Permanent · Bluffton
MACY'S
Manager, Business Administration
Permanent · Bay Shore
MACY'S
Asset Protection Detective, Quaker Bridge Mall - Part Time
Permanent · Lawrence Township
MACY'S
Asset Protection Detective, Dadeland - Full Time
Permanent · Miami
MACY'S
Asset Protection Detective, Garden State Plaza - Full Time
Permanent · Paramus
MACY'S
Asset Protection Detective, Gurnee Mills - Part Time
Permanent · Gurnee
Translated by
Benjamin Fitzgerald
Published
Jan 11, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Brooks Brothers goes big for 200th anniversary show in Florence

Translated by
Benjamin Fitzgerald
Published
Jan 11, 2018

Brooks Brothers chose Florence and the city's famous Pitti Uomo tradeshow to officially celebrate its 200-year anniversary this week. The American brand, which was founded in 1818 and acquired by Marks and Spencer and sold in 2001 to Italian Claudio Del Vecchio, organised for the grand occasion its first-ever standalone runway show in a majestic setting.

Le blazer navy a ouvert le show anniversaire de Brooks Brothers - Pitti Immagine


The show took place Wednesday night in the impressive Salone dei Cinquecent (Hall of the Five Hundred), with its painted wooden ceiling and frescoes by Leonardo da Vinci and Michelangelo, inside the Palazzo Vecchio, which houses Florence's town hall. 

Decorated for the event in navy and gold embroidered walls, recognised monikers of the brand, the room had also hidden - behind a blue velvet curtain on stage - the Italian philharmonic orchestra.   

The musicians started by playing different American melodies, which included 'Empire State of Mind' by Alicia Keys, as models crossed in front of the orchestra, before descending some stairs and walking along a runway, which ran the length of the room. 

In total, Brooks Brothers showcased 51 looks; all menswear and made internally in the studio - with the exception of eight womenswear looks, which still embodied a men's aesthetic, designed by creative director, Zac Posen. 

Overall, the collection was heavily influenced by Brooks Brothers' iconic pieces, remade in today's style, offering up a men's wardrobe for every daily occasion.

An elegant navy blazer with gold buttons opened up the show, with a series of formal looks: three-piece suits, Regimental ties, bow ties and flannel suits. Not to mention the brand's classic 'button-down' collar shirting, launched by the company in 1896, easily identified by the collar's two sides buttoned down at the ends. 

The collection also offered up more relaxed pieces for the weekend including corduroy sets, jackets and bermuda shorts, as well as t-shirts, gilets and jeans.

Featured a mixed casting, the show offered to the public a true piece of America, a panorama of US fashion, which has imbedded itself in the imagination, crossing over from the films watched. 

Guests were then invited to continue the voyage across the Atlantic post-show, witnessing an exhibition dedicated to the history of the brand, expressed via photos and archives pieces.

"We have been disruptive for 200 years, even though most people don't know it," explained CEO, Claudio Del Vecchio, standing in front of the black and white images.

Brooks Brothers was in essence the first firm to offer made-up clothing. Besides the 'button-down' collar, it pioneered other men's classic, such as the original polo button down Oxford shirt in 1990.

Copyright © 2022 FashionNetwork.com All rights reserved.