Browns launches #cooltobekind campaign

By

Sandra Halliday

Published
Feb 16, 2017

High-end London fashion store Browns has launched a new marketing campaign just ahead of London Fashion Week, linking up with #NotesToStrangers artist Andy Leek for the #cooltobekind campaign.

Browns commissioned Brixton-based Leek, who is known for coloured posters carrying positive messages, to take over its South Molton Street windows with messages such as “Kindness is sexy” and “Trust feels good”.

Hand-painted on brightly-coloured Post-it Note-style backgrounds, the messages will be regularly refreshed during LFW as London becomes the key destination for the global fashion industry. The campaign will also continue when LFW is over.

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Store visitors will be invited to share their own positive messages, as well as pictures of Browns’ windows, via the #cooltobekind hashtag.