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Published
Jun 11, 2016
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Burberry COO John Smith to leave company in 2017

Published
Jun 11, 2016

Burberry announced on Friday that Chief Operating Officer John Smith has decided to leave the company to pursue new interests. Smith will part ways with the company and step down from the Board by the summer of 2017.


Burberry COO John Smith


Smith served as Burberry COO since March 2013, and prior to that, he held a non-executive director position from December 2009. Before Smith joined Burberry, he served as Chief Executive of BBC Worldwide from 2004 to 2012. He joined the company in 1989 and also served as Chief Operating Officer, Director of Finance, Property & Business Affairs and Finance Director.

Burberry in May announced plans to overhaul its business following a 10% drop in annual profit. The company will reduce its product range and focus more on handbags since it is a higher-margin and faster-growing product category. Burberry sales slowed in Hong Kong and Mainland China as reported in its full year financial results. As a result of the company’s performance, Chief Creative Director and CEO Christopher Bailey earned 75% less last year than in the 2014-15 financial period.

The London-based fashion house is one of many fashion brands to change its fashion presentations. In February, the company announced that it will show “seasonless” immediate collections twice a year in February and September beginning September 2016.

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