Byredo opens two retail concepts in Hong Kong
The retail concepts at Lane Crawford carry the luxury fragrance brand’s full assortment of fragrance and beauty products as well as leather goods that are available exclusively at the counters. The IFC Mall counter opened in late September and the Times Square counter opened on Friday, October 16.
Ben Gorham, the founder of Byredo said, ”We’ve had a long admiration for Hong Kong and are excited to launch with Lane Crawford. IFC and Times Square are both very dynamic places and we have tried to consider this when designing spaces under the Lane Crawford umbrella.”
The Stockholm-based fragrance house currently operates flagship stores in Sweden and New York City.
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