Oct 4, 2013
Calvin Klein forms joint venture for distribution in Australia
Oct 4, 2013
PVH Corp., the owner of Calvin Klein trademarks worldwide, has created a joint venture with Australian company Gazal Corporation Limited to launch the label in the country. The JV, named PVH Brands Australia Pty. Limited, has the rights to operate, manage and distribute Calvin Klein products in Australia and New Zealand.
Currently, the principal distribution in the region consists of a wholesale and retail Calvin Klein Underwear distribution business operated by Gazal, with product supplied through a wholly owned subsidiary of PVH, and a wholesale and retail Calvin Klein Jeans business operated by two other PVH subsidiaries. The joint venture will combine these businesses and establish a unified approach for enhancing and expanding the distribution of the Calvin Klein brand in the region.
Wholesale and retail operations are scheduled to start on February 3, 2014. The joint venture will focus initially on the integration, expansion and enhancement of the existing underwear and jeanswear businesses and will subsequently extend into additional product categories.
“This strategic move allows us to directly support the development and expansion of our Calvin Klein brand in Australia and New Zealand,” said Tom Murry, CEO of Calvin Klein. “With the tremendous expertise of Gazal, which has successfully managed our underwear business for many years, this partnership should ensure the long-term potential of the brand in the region.”
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