×
90 787
Fashion Jobs
SAKS
Manager, Asset Protection - Wbfc
Permanent · WILKES-BARRE
BLOOMINGDALE'S
Manager, Sales - Handbags/Luggage/Womens Shoes
Permanent · Hackensack
BATH & BODY WORKS
Senior Manager, Content Production
Permanent · REYNOLDSBURG
HUDSON'S BAY
General Manager, The Wellery in Brookfield
Permanent · NEW YORK
HBC
General Manager, The Wellery in Brookfield
Permanent · New York
MACY'S
Manager, Weekend Operations (Fri to Sun, 6:30am to 6:30pm)
Permanent · Columbus
MACY'S
Asset Protection Detective, Castleton - Full Time
Permanent · Indianapolis
MACY'S
Manager, Merchandise Execution
Permanent · San Francisco
MACY'S
Asset Protection Officer, Columbus - Full Time (2840)
Permanent · Columbus
MACY'S
Asset Protection Detective, Santa Anita - Full Time
Permanent · Arcadia
MACY'S
Asset Protection Detective, Mall at Greece Ridge Center - Full Time
Permanent · Rochester
MACY'S
Inventory Control Processor, Chicago - Full Time (3200)
Permanent · Minooka
MACY'S
Asset Protection Captain, Antelope Valley - Full Time
Permanent · Palmdale
MACY'S
Beauty Account Coordinator - Clinique
Permanent · Alpharetta
MACY'S
Asset Protection Detective, Florida Mall - Full Time
Permanent · Orlando
MACY'S
Asset Protection Detective, Roseville Galleria - Full Time
Permanent · Roseville
MACY'S
Manager, Asset Protection - Multi Store
Permanent · Austin
MACY'S
Manager, Merchandise Execution
Permanent · Sarasota
ATHLETA
General Manager - The Gardens Mall
Permanent · Palm Beach Gardens
RAG & BONE
Sales Supervisor (Full -Time) - Georgetown Women's
Permanent · Washington
RAG & BONE
Sales Supervisor (Full -Time) - Atlanta
Permanent · Atlanta
CLARKS
Junior Finance Analyst
Permanent ·
By
fashionsnap
Published
Jan 24, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Calvin Klein launches bespoke line by Raf Simons

By
fashionsnap
Published
Jan 24, 2017

In anticipation of Calvin Klein’s first collection under the leadership of Raf Simons, the brand has announced the launch of a made-to-measure clothing and accessories service available to the general public. 


The new Calvin Klein By Appointment advertisement - Calvin Klein



The made-to-measure service will allow customers and CK fans to shop the 14-piece custom collection designed by Raf Simons during private showroom appointments. Calvin Klein has offered this service in the past, but only for celebrity and VIP clientele.

The idea behind the service is to focus attention away from the underwear and jeans lines now synonymous with the Calvin Klein brand in order to shine a light on the Calvin Klein atelier and its artisan expertise and tailoring skills. “Calvin Klein is not only about iconic underwear and jeans – it’s about so much more,” said Simons in a short statement about the bespoke concept.

To get out the message, the ad images for CK by Appointment are designed as a two-page spread juxtaposing a photo of the iconic Calvin Klein men’s briefs and designer pieces from the Calvin Klein By Appointment collection.

The campaign for the made-to-measure line was fronted by a crew of celebrity faces in fashion and film. 'Stranger Things' star Millie Bobby Brown appears in some of the spreads, as do top models Abbey Lee Kershaw, Natalie Westling, and Lineisey Montero. The ads will be soon be popping up on billboards, in newspapers, and on the internet in advance of the service’s launch on April 1, 2017. 

© Fashion Snap