Capsule and Axis partner on biggest show to date
On Sunday, January 21, Capsule and Axis kicked off their 3rd partnered show at the Piers in New York City. The two Reed Exhibitions shows first joined together on a partnered show last year in February, and this year the two trade shows held their biggest show yet.
Axis was housed in Pier 92 and exhibited over 200 collections from various brands ranging from lifestyle, athleisure, accessories, beauty, and home. The fashion lifestyle trade event had a unique and thoughtful layout that grouped the brands according to category. Attendees were greeted with contemporary fashion labels like Skingraft and House of Harlow, followed by swim and athleisure, then accessories and beauty before reaching the Axis Activations in the rear of the show.
The Axis Activations were a very bright spot for the show and is an example of how fast the trade show has grown and built a community. The activations included a series of special collaborations for show staff and attendees like one from Volition Beauty that involved the creation of new products made from the suggestions from visitors. Other activations included a live photo shoot with DLMUS, an extension of Australian talent agency DLMAU, a meet-and-greet and collection preview with Nylon Magazine editors and a collaboration collection with Pintrill and Levi’s.
Next door at Pier 94 was Capsule Women’s. This season was the biggest Capsule Women’s show ever with hundreds of new RTW, accessories, footwear and jewelry brands showing at the trade show for the first time.
The trade event saw the return of popular curated sections, Elements and Perspective: Greg Armas, as well as dedicated sections for showrooms, French Rebellion and Tomorrow Showroom. Elements has been a consistent beauty and fragrance section for Capsule and this season the section featured 36 brands including 10 Corso Como, Nomenclature, Verso and artist collaborations with Jean-Michel Basquiat and Keith Haring. Assembly New York founder and designer, Greg Armas returned for the women’s edition of the Perspective section and he presented a number of American women’s brands including Base Range, CF, Goldman, Clyde, Correll Corell, Daniela Kallmayer, David Michael, Giu Giu, Jnoun, LLI, Markoo, Pari Desai, Shaina Mote and Vladimir Karaleev.
The two showrooms, French Rebellion, a New York City-based showroom and branding consultancy that first showed at Capsule Women’s in September and Tomorrow Showroom, an international showroom with offices in London, Milan, Paris and New York each exhibited a selection of their brand offering, which included Zynni Cashmere, Linea Pelle, Uniform Wares and Master & Dynamic.
New features this season were Touba London, which showcased international and British designers and artists in areas of fashion, photography and artwork, and Gen Art, the international talent incubator that activates immersive programs across digital, runway and live events. Touba London exhibited brands, No/One Paris, Esse, Sakti by Lisa Butcher and Husam El Odeh while Gen Art showcased its Fresh Faces in Fashion 2015 winner, Daniel Silverstain as well as House of Cannon, iiJin, Openhouse and Uma K.
Capsule and Axis partnered on another successful show that had steady foot traffic through the three days. One brand in particular at Axis spoke of slower traffic in the second day, but most of the attendees were in agreement that foot traffic was steady throughout. The present and future of women’s contemporary fashion may be in good hands showing at Capsule and Axis for the coming seasons as the partnered show continues to grow every season.
Axis will return to Pier 92 in September, while Capsule Women's will show in Paris from March 4 through 6 to close out its women's show season.
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