British supermodel Cara Delevingne will star in the next Autumn/Winter 2017-18 advertising campaign for AX Armani Exchange, together with Dutch DJ Martin Garrix and Chinese actor/singer Li Yifeng.

The outside-the-box photoshoot by Sabine Villard makes for a ground-breaking campaign, which will have a planetary echo also thanks to its choice of brand ambassadors: British supermodel and actress Cara Delevingne, 24, with her energy and strong, mischievous personality; Dutch DJ Martin Garrix, 21, regarded as the world number one in his field; and popular Chinese actor/singer Li Yifeng, 30, to add an Asia-Pacific dimension.

They all connect with a young clientèle and are a perfect, directional fit for the AX target with their free spirit, street-active attitude and expressive, ironic urban vibe.

The AX brand is wholly owned by Giorgio Armani since 2014, having previously been jointly owned by the Italian luxury label and Como Holdings, the Singaporean company which held AX's production and international distribution licence since 1994.