French model, writer and music producer Caroline de Maigret is moving from being a Chanel muse to being the fashion house's latest global ambassador.

According to Chanel, whose creative director Karl Lagerfeld is a long-term admirer, de Maigret's effortless style, assertive personality and socially engaged approach to life perfectly embody the brand's values.

Caroline de Maigret and Lagerfeld met in the early 1990s and she quickly became a muse but her first catwalk show for Chanel didn't arrive until 1999 when she modeled the Spring/Summer ready-to-wear collection.

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Nevertheless, 41-year-old de Maigret is now in huge demand. As well as her new role at Chanel, she has also been a face of Lancôme and in March replaced Juliette Binoche as Australian label Blue Illusion's campaign model.