The annual gathering of cashmere professionals just began in Beijing on Monday 24 October. According to the organisers, 215 brands and around 2,500 visitors are expected to attend the event, which used to take place at the end of November but has now been moved to October, from the 24th to the 26th.

Cashmere World 2010

This year, Italy will be the guest of honour with an entire pavilion dedicated to its industry, showcasing products from eight different Italian cashmere brands. The fair will also host a Sino-Italian seminar on the sector, with the participation of the Italian Ministry of Economy and Finance. In addition to this, a catwalk show has been organised for the first time, where collections by Annalisa Bucci, Max Tonso, Pashmere, Viction and Zhongyin will be presented.

Co-organised by UBM and CFNA (China Chamber of Commerce for Import and Export of Foodstuffs, Native produce and Animal By-products), the trade show will host several conferences, with around twenty industry experts expected to give speeches, mainly concerning the future of the cashmere market.