CBRE report shows Germany and the UK are top markets for global expansion
"How Active Are Retailers Worldwide", a new report from CBRE, the world leader in real estate services and investment, lists the most popular markets for retail expansion.
The survey examines the global expansion ambitions of more than 115 retailers based in Europe, Middle East and Africa (EMEA), the Americas and Asia Pacific (APAC). It found that Germany was the most attractive market for expansion, with 40% of retailers naming it as their #1 target market. The UK came in second place with 33%, followed by France at 31%, China at 28% and Spain at 23%.
Of all the brands looking to expand overseas, those originating in the Germany, UK and the US are the most active at 16% each, followed by Italy with 11%. Fifty percent of APAC-based retailers are targeting South Korea, while Germany is the top market for 47% of EMEA-based retailers. Of the American retailers, 43% are looking to expand in Japan, China and Hong Kong.
The importance of the Asian market for luxury brands comes through clearly, with 85% of luxury retailers looking at APAC. Of the mid-range fashion retailers, 78% are looking at EMEA.
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