×
91 669
Fashion Jobs
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Rocky Hill
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Janesville
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Milwaukee
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Wilmington
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Carrollton
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Las Vegas
CLARKS
Supply Planning Coordinator
Permanent · NEEDHAM
URBN
Anthropologie Visual Merchandising Manager
Permanent · SCOTTSDALE
BATH & BODY WORKS
Operations Manager, Distribution Center
Permanent · REYNOLDSBURG
TAPESTRY
Manager, Materials Development
Permanent · New York
UNDER ARMOUR
Stock Teammate, Part-Time 10am Shift, Starting Pay $15 Per Hour
Permanent · DESTIN
BLOOMINGDALE'S
Manager, Sales - Chanel Shoes
Permanent · NEW YORK
LEVI'S
Production Planning Manager, Digital dc
Permanent · Hebron
LEVI'S
Operations Manager, Digital dc
Permanent · Hebron
L'OREAL GROUP
Outside Sales Representative - Everett, wa
Permanent · Seattle
L'OREAL GROUP
Account Executive - Sales
Permanent · St. Louis
L'OREAL GROUP
Associate Principal Engineer/Manager - Packaging
Permanent · Clark
JCREW
Assistant Production Manager - Wovens
Permanent · New York
JCREW
sr. Art Director
Permanent · New York
VF CORPORATION
Dickies sr. Manager, Retention Marketing
Permanent · Fort Worth
ALL SAINTS
Third Shift Supervisor - Bolingbrook Distribution Centre
Permanent · Bolingbrook
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Deerbrook
Permanent · Humble
Translated by
Nicola Mira
Published
Sep 3, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Céline becomes Celine as it enters Hedi Slimane era

Translated by
Nicola Mira
Published
Sep 3, 2018

Céline has lost its acute accent and is now simply 'Celine'. The LVMH group’s luxury Parisian label heralded the start of a new chapter in its history on its Instagram account, ushering in the era of Hedi Slimane, who was appointed last January as the creative director of all the label’s collections, including the future menswear line, haute couture and fragrances.


The new Celine logo, redesigned by Hedi Slimane - Instagram


To mark this new departure, the label has hit the ‘reset’ button on everything, including its Instagram account, where the images posted by the previous creative director, Phoebe Philo, have been deleted. One image only can be now glimpsed on the label’s social media accounts and website: a sort of gold-coloured paper curtain, extending endlessly as we wait for the label’s new strategy to be unveiled, with the name CELINE in black capital letters on a white background, the first ‘e’ with no acute accent.

“The new logo is inspired by the historic logo of the 1960s, featuring a modernist lettering dating back to the 1930s. The accent on the first ‘e’ is gone, signalling a focus on pared-down purity, as in the collections of the 1960s,” explained the label in the Instagram post.

Is this a hint of the creative direction Hedi Slimane is about to take? At any rate, Slimane seems to be adopting a similar approach to the one he used when he relaunched Saint Laurent, whose name and logo he also modified. “The word ‘Paris’, ubiquitous in the past, will be an institutionalised presence on the label’s new packaging and in the new collections’ names,” added Celine, specifying that the word ‘Paris’ will instead not be featured on future advertising campaigns.
 

The first creation by Hedi Slimane for Celine, shown off by Lady Gaga - Instagram


In parallel, Celine has advertised, indirectly yet very cleverly, its first item designed by Hedi Slimane, choosing Lady Gaga as the ambassador of its new handbag model.

The pop singer, a social media mega star with 29 million followers, visited Paris at the end of August and made sure she was seen sporting Celine’s smart, understated new black leather handbag. Enough to get the fashion world excited, as it awaits Celine’s first Hedi Slimane catwalk show, scheduled in Paris on the evening of Friday September 28.

 

Copyright © 2022 FashionNetwork.com All rights reserved.