Cherokee Brands launches Point Cove in India

By

Obi Anyanwu

Published
Sep 7, 2015

Cherokee Global Brands on Thursday announced the launch of Point Cove, its California-inspired brand, in India. The brand is available in Reliance Trends stores throughout the country.

Point Cove is an in-house designed brand from Cherokee Global Brands in close collaboration with Reliance Trends. The California-inspired brand for children ages 2 to 14 that produces apparel, accessories and footwear featuring bold colors that capture the spirit of the state. The launch was supported by an integrated marketing plan that included an in-store brand presentation, signage, social media and lifestyle photography.
 
"We are excited to jointly introduce our latest brand partnership with Reliance Trends in India, as we continue to expand our portfolio of style-focused lifestyle brands," said Howard Siegel, President and COO of Cherokee Global Brands. "Point Cove is a great example of how our in-house design, content marketing and brand strategy capabilities coalesce into powerful programs that drive vision, agility and scale for our retail partners around the world."

Point Cove launched in June at the 2015 Licensing Expo. It is one of many brands under Cherokee Global Brands’ portfolio including Cherokee, Carole Little, Tony Hawk Signature Apparel and Hawk Brands, Liz Lange, Everyday California and Sideout.