Cherokee Inc., leading licensor and global brand management company, announces on Tuesday that its Board of Directors approved the distribution of a quarterly dividend to shareholders of $0.38 per share.

Cherokee at www.clothingattesco.com

The dividend will be payable around September 15, 2010, to shareholders of record on September 1, 2010.

Including this upcoming dividend, since 1996 the Company will have paid out over $208 million in dividends and distributions to its shareholders.

The payment of any future dividends will be dependent upon Cherokee's financial condition, results of operations, available cash, cash flow, capital requirements and other factors deemed relevant by Cherokee's Board of Directors.

Cherokee Inc. based in Van Nuys, CA, is a marketer, licensor and manager of a variety of brands it owns (Cherokee, Sideout, Carole Little and others). Currently, Cherokee has licensing agreements in categories such as apparel and fashion clothing with premier clients such as Target Stores (U.S.) and Tesco (UK).

By Rosie Hart