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Published
Jul 9, 2010
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Chloe adds new perfume to its creations

Published
Jul 9, 2010

"Elegance and contagious beauty; these are the concepts behind the new fragrance launched by Chloe. Called ‘Love’, in shops from autumn, it inspires "the intimacy of getting ready," said the brand, proud to have recreated a "fine powdery scent, with an iridescent flowery bouquet, and a musk of talc and rice.”

Chloé
Love, by Chloe and Coty

The media proposal includes a TV campaign directed by Roman Coppola, while the duo Inez van Lamsweerde and Vinoodh Matadin take care of visuals and at the heart of the image, model Raquel Zimmermann.

Chloé
Roman Coppola and Raquel Zimmermann at the Love perfume’s launch party

Beyond the scent, nestled in its gold-decorated and engraved box, the perfume (costing between 53 and 91 Euros) is accompanied by a complete range, of scented creams, shower gels and a deodorant.

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