Coach reveals concept store at Wisma Atria
Coach on Monday unveiled its next generation retail concept at its Wisma Atria store in Singapore. Coach Executive Creative Director Stuart Vevers, developed the 4,600-square-foot space in partnership with William Sofield, the Designer and President of creative firm Studio Sofield.
The new flagship retail concept features hand-tufted carpeting and warm wood finishes, mid-century furniture, steel and leather counter stools and pearl lamb shearling-upholstered club chairs. The store carries the complete men’s and women’s lifestyle collections and features a craftsmanship bar to provide personalized service.
“We are thrilled to unveil our modern luxury retail concept at the Coach Wisma Atria flagship store,” said Mr. Stanleick. “I believe the new incarnation of the Coach store that Stuart and William Sofield created will trigger a powerful change in the perception of Coach. It is sophisticated and refined, yet playful and authentic.”
The company hosted a private reopening party at the store with Ian Bickley, the President of Coach International Group, and Andrew Stanleick, the President of Coach SEA & Oceania. Celebrities Jeanette Aw and Elvin Ng were in attendance as well as style personalities, Yoyo Cao, Arissa Cheo, Velda Tan, Melissa C. Koh and Jessica Tham who were dressed in the latest Coach collection, and South Korean superstar, Jay Park, who made a special appearance.
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