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Coach's signature Tea Rose inspires new summer scent

today Apr 11, 2018
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While many labels look to exotic travel or tropical themes for summer fragrance inspiration, Coach stands out with a new scent celebrating the brand's signature Tea Rose motif. This intricate detail, which brings a floral bloom to many of the brand's bags and accessories, is the muse of a new women's fragrance called "Coach Floral."

This fresh and light Eau de Toilette channels a floral bouquet of aromas and has been designed by a trio of perfumers: Nadège Le Garlantezec, Nathalie Gracia-Cetto and Shyamala Maisondieu. Together, they developed a fragrance that is floral, sparkling and enveloping, enlivened with a more exotic touch nodding to the trend set by summer scents revealed in recent weeks.

"With Coach Floral, we wanted to create a positive and uplifting scent. It's inspired by our signature Tea Rose and evokes the lightness of spring and summer," explains Coach creative director, Stuart Vevers.

The Eau de Toilette combines citrus, pink peppercorn and pineapple sorbet top notes with an explosion of floral aromas, comprising tea rose, jasmine sambac and gardenia. Base notes bring a sensual touch with creamy wood, patchouli and musky notes.

Stuart Vevers has signed up the American actress Chloë Grace Moretz to front this new female fragrance. The "Kick-Ass" and "If I Stay" star was photographed by Steven Meisel in a field of wild flowers. She can be seen carrying one of Coach's iconic bags, evidently embellished with Tea Roses.

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