Cole Haan boosts Greater China presence with Sitoy Retailing distro agreement
Under the agreement, Sitoy will open 20 new Cole Haan doors in the region in 2018. It will also launch a diversified ecommerce platform for Greater China.
The agreement covers all distribution of men's and women's Cole Haan footwear, apparel and accessories throughout Greater China.
The new distribution agreement utilizes the brand management, retail and manufacturing capabilities of Sitoy Retailing. Sitoy Retailing is a large scale outsourced manufacturer of small leather goods, luxury handbags and travel goods.
Sitoy is expected to begin operating under the agreement this summer. Consumers can expect to see a deeper Cole Haan presence at retail and also online in Hong Kong, China and Macau.
Greg Dinges, Cole Haan's Executive Vice President and General Manager, International pointed to the brand's "strategic initiative of global expansion" as the impetus behind the new agreement.
Cole Haan currently operates 4 retail stores in Hong Kong and 9 in mainland China that are located in the Shanghai market. These doors include both shop in shops at department stores as well as distributor operated shops.
Sitoy's Andrew Yeung, Executive Director and Head of Retailing commented, "As we continue to focus strategically on our retail business, we are excited to bring this global lifestyle brand to the Chinese consumers."
Sitoy has been in the retail business since 2011. It operates two private label brands and also holds distribution agreements for brands including Bruno Magli, Kenneth Cole, and Jockey.
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