Cole Haan opens Bangkok flagship
today Dec 8, 2017
Cole Haan is continuing its international expansion with its Southeast Asian partner Star360 unveiling a new flagship for the label at Central World, the largest lifestyle shopping destination in Bangkok.
The design and interior of the store features a series of rooms inspired by a residential layout that showcases the brand's new lifestyle products and “allows for a wider range" of footwear and accessories to be displayed than is available in other other locations in Thailand’s capital.
Coulee Haan has been on a major expansion spree over the past three years, and has established itself in over 40 new markets throughout Asia Pacific, Latin America, Europe, and the Middle East.
The opening comes at a time when the brand is also ramping up its marketing efforts having unveiled its autumn 2017 Extraordinary Women, Extraordinary Stories campaign featuring Christy Turlington Burns and Karlie Kloss, photographed by Cass Bird.
Cole Haan Thailand recently launched the autumn 2017 GrandEvølution collection, a direct evolution from the first Grand franchise, ØriginalGrand, “which adds traction and a modern look to the original outsole fluting.”
Additional collections available in the new store include GrandMøtion for men, and the next generation StudiøGrand collection for women, designed as a “street-to-studio” option.
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