Colour Wear hires a new CEO

By

Olivier Guyot

Published
Jul 23, 2015

Formerly with the Amer Sports group, Peter Hulander was recently in charge of sales and marketing for several ski, board sports and outdoor brands on the Swedish market, through the WSBC agency. In particular he oversaw The North Face, SOS, Cross and Reef.

He has recently joined the team of independent brand Colour Wear, contributing his know-how as its new CEO. He will organise and oversee Colour Wear's operations, and also its new entry, Void Cycling.

Swedish brand Colour Wear was founded in 2010, establishing its trademark colour-block style in the board sports universe as well as in streetwear. The brand was created by Fredrik Abrahmson, Thor Kruse and Johan Ullbro.

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