Coterie, Curve and Sole Commerce debut new features in NYC
The women’s market season heads to New York City on Monday with UBM Fashion trade shows Coterie, Edit, Sole Commerce, Stitch, Accessories the Show, Fame and Moda, and Eurovet show Curve Expo. The shows commenced on February 27 at the Jacob Javits Center.
Curve celebrates its 10-year anniversary this year with an exhibition co-curated by Cora Harrington of Lingerie Addict that features outfits from participating brands. The trade show also debuted a Just For You guide in Las Vegas that is available at the New York City show. The guide assists specialty stores in identifying manufacturers who offer specialty store exclusives.
Coterie launches its Coterie Experience interactive installation this season, showcasing creative atmospheres that allow retailers to create a narrative around exhibiting brand collections. The new visual component also displays content from NYFW, including exclusive videos from designers. In addition, attendees are equipped with iPads to use with the Coterie Experience.
UBM previously announced a partnership with intelligence firm L2 for Evolve by UBM Fashion. The new activation brings a series of seminars under the theme "Retail in the Digital Era Session with L2" covering key topics in the retail, digital and fashion industries. The keynote address will be delivered by L2 Founder and Chairman Scott Galloway, who will discuss business with digital dominance, their successes and loses in the digital age along with their impact on the industry as whole.
Footwear is a focus this season with the introduction of Footwear @ Coterie and the expansion of Sole Commerce. "The debut of Footwear @ Coterie and the enhancement of Sole Commerce during February in New York is designed as a vehicle for our vendors to close orders with retailers as well as serve up a greater assortment of key footwear brands to the eastern seaboard apparel and footwear retailers," said Leslie Gallin, President of Footwear.
Finally, UBM partnered with Always in Fashion, the 77 WABC talk radio show from former CEO of LVMH-USA and former CEO of publicly held PVH Mark Weber, to host and produce interviews on the show floor. Weber’s son Jesse is co-hosting the show.
The UBM Fashion trade shows and Curve Expo will be at the Jacob Javits Center from Monday, February 27 through Wednesday, March 1.
Copyright © 2021 FashionNetwork.com All rights reserved.