Coterie to open first stand-alone pop-up experience during Miami Swim Week
Coterie announced on Tuesday that it will be hosting an 8-day fashion and beauty pop-up in Miami this July, showcasing more than 30 global brands over three floors in the first event of its kind to be organized by the UBM-run contemporary womenswear trade show.
The temporary experiential retail destination, called Coterie: Pop-Up, will be set up at the recently announced Faena Bazaar during Miami Swim Week and will offer products covering a wide range of categories, including apparel, accessories, beauty, swim and home. In fact, the entire experience will be shoppable, with everything from ready-to-wear pieces to wall hangings and the space's fixtures available for purchase.
Each of Faena Bazaar's three floors will be transformed into colorful, Instagram-friendly interactive environments, featuring augmented reality technology designed to help visitors discover more about the different brands and products on display.
The pop-up will carry a curated selection of luxury collections from brands including Place Nationale, Rosa Cha, Carolina K and Innika Choo, among others, and Coterie has also collaborated with Colombian luxury boutique St. Dom to spotlight a selection of Latin American brands.
The event will also feature activations by IGK Hair and a designer vintage furniture room.
"This pop-up shop is the perfect way for us to extend the Coterie brand into Miami Swim
Week while servicing the brands and partners who participate in our flagship BtoB Coterie shows," said Coterie VP and Fashion Director Danielle Licata in a release. "There is tremendous excitement and momentum behind this new initiative. We look forward to hosting all of our brands – and the public – at this interactive and visually stunning experience, all week."
Faena Bazaar, which will only open officially in December of this year, was conceived by Argentine hotelier Alan Faena and Maris Collective, a global luxury and lifestyle retailer which has also collaborated with Coterie on the upcoming pop-up.
"We are thrilled to partner with UBM for a unique summer activation complementing Miami Swim Week," stated Maris Collective Founder and CEO LeeAnn Sauter. "This fully immersive and experimental activation will bring the Bazaar to life and hint of what’s to come when we have the grand opening of the Bazaar in December of this year."
Coterie: Pop-Up will take place at Faena Bazaar, 3400 Collins Ave., Miami Beach from Wednesday, July 11th to Wednesday, July 18th.
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