Cushnie et Ochs launches e-commerce website
The New York City-based women’s ready-to-wear label added a shop section to its website that links to the brand’s fall 2016 collection. The first piece available on the website is the $1,495 Floral Open Back Lace-Up Dress, and it is followed by 33 additional dresses, tops, trousers, skirts and accessories including a fur clutch and silk scarf.
The e-commerce site also has a link to exclusive styles like the aforementioned accessories and a $995 Cutout Turtleneck Pencil Dress in black and light pink.
Since appointing former Cynthia Rowley CEO Peter Arnold as its CEO in November 2015, Cushnie et Ochs introduced a new jewelry range with Pamela Love and a new activewear collection with Bandier. The brand recently moved into CFDA and Cadillac’s Retail Lab replacing inaugural designer Timo Weiland, and is slated to remain in the space for three months.
Founders Carly Cushnie and Michelle Ochs also in 2015 sold a stake of Cushnie et Ochs, LLC to an investor group led by Farol Asset Management. The investment was intended to help the brand expand across distribution channels in the US and abroad.
In addition to offering products online, Cushnie et Ochs has a news page and a link to its spring 2017 collection.
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