CustomInk acquires Represent and its extensive celebrity network
CustomInk, maker of custom designed apparel and accessories, acquired Represent on February 4 to expand its reach via social media influencers. CustomInk plans to leverage Represent’s extensive social media presence and network of influences to expand operations.
Both companies produce custom-designed merchandise, including t-shirts, hats, bags and mugs among other items. Based in Fairfax, Virgina, CustomInk is a web-based platform that enables communities, teams and other organized groups to design and order customized t-shirts, baseball hats and bags, among other items. Represent is a Los Angeles-based company that that helps influencers, including actors, thought leaders, athletes and musicians among others, to create and sell limited-edition merchandise for charity or profit. High profile investors include Ashton Kutcher and Guy Oseary of Sound Ventures, James Franco and WME/IMG.
Marc Katz, co-founder and CEO of CustomInk, said of the acquisition: “If you’re an influential artist or athlete, or you represent one, your interaction with your supporters is precious, and so is your time, and the Represent platform makes it easy to engage in a creative and powerful way. Selling custom apparel with Represent strengthens fan communities, builds personal brands, raises awareness for important causes, and generates strong revenues.”
Established in 2000, CustomInk is headquartered in Fairfax, Virgina. The company also operates offices in Charlottesville, Virginia; Reno, Nevada; Dallas, Texas; Boston, Massachusetts; and Chicago, Illinois and has produced over 60 million custom-made products.
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