David Yurman opens shop-in-shops in Holt Renfrew
The luxury jewellery brand opened a 960-square-foot store in Calgary on December 1, while an 820-square-foot store will open in Holt Renfrew Square One on December 13.
The shop-in-shops were designed by David and Sybil Yurman and reflect the brand's aesthetic.
They are composed of floating pads and no walls, and feature hand-crafted fixtures including solid live-edge American walnut slabs and Italian travertine counter tops, which are typically incorporated in standalone David Yurman boutiques. Both spaces also feature heritage walls that visually narrate the Yurmans' brand story.
The shop-in-shops house the full assortment of Women's and Men's collections, as well as the David Yurman Wedding collection.
In October, the jewellery brand equally expanded and reopened its shop-in-shop within Holt Renfrew in Vancouver.
David Yurman collections are available at 47 retail and concession locations throughout the United States, Canada, and France and at over 350 locations worldwide.
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