×
37 905
Fashion Jobs
ALICE AND OLIVIA
Sales Supervisor - Cabazon Outlet
Permanent · Cabazon
LA MER
Manager, Global Supply Chain Operations - Inventory
Permanent · New York
MAC
Business Development – Key Consumer Manager, Mac
Permanent · New York
H&M
Retail Flagship Visual Manager
Permanent · Chicago
JBCSTYLE
Art Director
Permanent · NEW YORK
JBCSTYLE
Sales Operations Coordinator
Permanent · NEW YORK
ESTÉE LAUDER COMPANIES
Manager, Solution Architect- Omni Retail
Permanent · New York
TOM FORD BEAUTY
Vice President, Marketing, Tom Ford Beauty North America
Permanent · New York
ESTÉE LAUDER COMPANIES
Category Insights Manager - Supply Chain
Permanent · New York
ESTÉE LAUDER COMPANIES
Senior Account Coordinator, Estee Lauder Travel Retail – Americas
Permanent · Los Angeles
ESTÉE LAUDER COMPANIES
Manager, Product Manager
Permanent · New York
ALICE AND OLIVIA
Sales Supervisor - Town Center at Boca Raton
Permanent · Boca Raton
TIFFANY & CO
Coordinator, Human Resources
Permanent · New York
ROSS STORES
District Manager
Permanent · San Diego
ESTÉE LAUDER
Retail Beauty Sales Manager - Estee Lauder - (Henry Town) - Mcdonough, ga
Permanent · McDonough
BOBBI BROWN
Manager, Marketing - jo Malone London & Editions de Parfum Frédéric Malle, Travel Retail Worldwide
Permanent · New York
OLD NAVY
Loss Prevention Agent - Four Flaggs
Permanent · Niles
OLD NAVY
Unassigned Assistant Manager, Merchandising - The Plaza at Citrus Park
Permanent · Tampa
OLD NAVY
Assistant Manager, Customer Operations - Towne Ctr @ Laurel
Permanent · Laurel
OLD NAVY
Assistant Manager, Customer Operations - Memorial City Mall
Permanent · Houston
OLD NAVY
Assistant Manager, Merchandising - Freeport Vlg Station
Permanent · Freeport
OLD NAVY
Assistant Manager, Merchandising - sf Premium Outlet
Permanent · Livermore

DC Shoes launches new unisex franchise Yours for the Taking

By
Published
today Jun 7, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

DC Shoes has launched a new unisex franchise, Yours for the Taking, with the E. Tribeka sneaker. The shoe draws from the brand's 90s heritage and is designed to speak to current consumer trends.


The E. Tribeka sneaker - DC Shoes


The E. Tribeka shoe is constructed with a 3-rubber grip outsole, a premium Ortholite sockliner, and offers moisture-wicking technology. Items in the E. Tribeka are available in both men's and women's sizing and while the shoe is unisex, different colors are offered for men's and women's sizes.

DC partnered with globally recognized camoflage maker Multicamä for camo prints offered in men's sizing in multiple colorways. Additional men's colors include black ombre, burgundy, silver, blue, red and green. Women's colorways include a cheetah print, peach, navy, and red.

According to a release from DC, the shoe is meant to offer a bridge between the brand's traditional skate heritage and a more versatile lifestyle and streetwear application.

"We've been blown away by the reception to this franchise and have worked relentlessly to build a compelling collection that effectively represents both our authentic design language and the style demands of our next-generation consumers," said Global GM of DC Shoes Mike Jensen in a statement.

Jensen added that the Gen-Z and millennial consumer does not want the brand to define what they wear, instead they want to bring their own style to a functional product.

DC is scaling the launch, with initial product available at Journey's and Zumiez. Additional colorways for the E. Tribeka will be rolled out throughout the summer and fall. DC skate team athlete John Shannahan will release a signature colorway and a complementary apparel collection in late September.

Plans also exist to introduce an apparel collection associated with Yours for the Taking in the fall.

The E. Tribeka is available now at select retailers as well as on DC Shoes' website. It is priced from $90 to $100.

Copyright © 2019 FashionNetwork.com All rights reserved.