×
59 598
Fashion Jobs
RODD & GUNN NEW ZEALAND
Retail Area Manager
Permanent · SAN JOSE
ESTEE LAUDER
Manager, Brand Operations Bobbi Brown
Permanent · New York
ESTEE LAUDER
Director, Global Communications, Citizenship & Sustainability - Estee Lauder
Permanent · New York
ESTEE LAUDER
Director, Global Martech Social Media Product Manager
Permanent · New York
ESTEE LAUDER
Director, Strategic Marketing Initiatives & Community
Permanent · New York
DESIGNER BRANDS (DSW, CAMUTO GROUP)
Associate Business Intelligence Analyst
Permanent · Columbus
DESIGNER BRANDS (DSW, CAMUTO GROUP)
Asset Protection Agent Full-Time
Permanent · New York
GAP INC.
Director of Enterprise Sales - Gps Apparel (Uniform And Workwear) - Remote
Permanent · San Francisco
GAP INC.
(Not Posted) Asset Protection Coordinator - Miami
Permanent · Miami
GAP INC.
Asset Protection Coordinator - Connecticut North
Permanent · West Hartford
GAP INC.
Asset Protection Coordinator - Connecticut South
Permanent · West Hartford
GAP INC.
Director of Enterprise Sales - Gps Apparel (Uniform And Workwear) - Remote
Permanent · Atlanta
GAP INC.
Director of Enterprise Sales - Gps Apparel (Uniform And Workwear) - Remote
Permanent · New York
NORDSTROM
Manager - Asset Protection - Roosevelt Field
Permanent · Garden City
NORDSTROM
General Manager- Marketplace Cafe- The Mall at Short Hills
Permanent · Millburn
NORDSTROM
Area Manager Warehouse - Logistics (Saturday-Monday 6am-6:30pm) Gainesville, fl
Permanent · Gainesville
PUMA
Junior Manager, Marketing - Ecomm (CRM/Sms)
Permanent · Somerville
MACY'S
Corporate Strategy And Business Development Senior Lead
Permanent · New York
MACY'S
sr. Manager, Strategy
Permanent · New York
MACY'S
Manager, Merchandise Execution
Permanent · Nashville
MACY'S
Manager, Operations Sun-Wed 7:00 am-5:30 pm
Permanent · Joppatowne
MACY'S
Multi-Store Lead Detective, Tacoma - Full Time
Permanent · Tacoma
Translated by
Nicola Mira
Published
Jun 21, 2017
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Decathlon launches surfing brand Olaian

Translated by
Nicola Mira
Published
Jun 21, 2017

In the space of a few months, Tribord, the water-sports line by French sport retailer Decathlon, has spawned three new brands. Having developed a range for paddle sports, including kayaking and paddle-boarding, under the Itiwit label, followed by Subea, dedicated to underwater sports (scuba diving above all), Tribord has now launched Olaian, its new surfing brand.


Decathlon holds over 25 own labels, of which Olaian is the latest - Decathlon


The brand, with its stylized wave logo, has been conceived at Decathlon's development centre for water sports, located since 1996 in Hendaye, in the French Basque region, and will feature several product categories ranging from surf boards to wetsuits, swimsuits and accessories.


Decathlon is keen to make surfing a widely accessible sport, with an emphasis on training and safety - Decathlon


Olaian products will only be available from 2018, but the brand is already looking for ambassadors. It has recently launched an online campaign to recruit a team of amateur surfing aficionados, who will have the chance to test products ahead of their launch, will be asked to contribute their advice on innovations and collections and will share their experiences on social media.

After launching Olaian, Itiwit and Subea, Tribord will now turn its attention to sailing, and will give a face-lift to its related logo. Water sports are one of Decathlon's key growth vectors, helping the sport retailer in 2016 to top the €10 billion revenue mark (+12%). Last year Decathlon celebrated 40 years in business, and now operates nearly 1,200 stores worldwide, of which 300 in France. 

Copyright © 2022 FashionNetwork.com All rights reserved.