×
101 306
Fashion Jobs
L'OREAL GROUP
Senior Buyer - Raw Materials Sourcing
Permanent · Clark
KOHLS
Full-Time Loss Prevention Officer
Permanent · Milpitas
HOMEGOODS
Loss Prevention Detective
Permanent · Reading
HOMEGOODS
Loss Prevention Customer Service Associate Full Time Now Hiring
Permanent · Beaverton
HOMEGOODS
Loss Prevention Customer Service Associate Full Time Now Hiring
Permanent · Portland
MARSHALLS
70118-lp Detective
Permanent · Hanford
MARSHALLS
70118-lp Detective
Permanent · Madera
HOMEGOODS
Loss Prevention lp Customer Service Associate
Permanent · Kirkwood
HOMEGOODS
Loss Prevention Customer Service Associate Part Time Now Hiring
Permanent · Beaverton
HOMEGOODS
Loss Prevention Detective Full Time Now Hiring
Permanent · Beaverton
TJX COMPANIES
Security Operations Center Operator
Permanent · Marlborough
HOMEGOODS
Loss Prevention Customer Service Associate
Permanent · Las Vegas
HOMESENSE
Loss Prevention Customer Service Associate
Permanent · Woburn
HOMEGOODS
Loss Prevention Customer Service Associate
Permanent · Danvers
HOMEGOODS
Loss Prevention Detective
Permanent · Southlake
TJ MAXX
70118-lp Detective
Permanent · Tustin
HOMEGOODS
Loss Prevention Customer Service Associate
Permanent · Las Vegas
HOMEGOODS
70118-lp Detective
Permanent · Birmingham
TJ MAXX
Loss Prevention Customer Service Associate
Permanent · Rutland
HOMEGOODS
Store Loss Prevention Detective
Permanent · West Des Moines
TJX COMPANIES
Senior Scrum Master - Data Security
Permanent · Marlborough
TJ MAXX
Loss Prevention Detective
Permanent · Grove City
Published
Feb 27, 2012
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Denham arrives in the US at American Rag in Los Angeles

Published
Feb 27, 2012

A new milestone for Denham the Jeanmaker: the Dutch label, launched in 2008 by Englishman Jason Denham, has taken its first step into the American continent. The brand recently announced that its products are now available to buy at dedicated shop-in-shops at American Rag stores in Los Angeles. In addition to some special creations, such an entirely hand-assembled and handsewn men’s “Skinner” jean as well as innovative signatures such as the “Duty” M65 style jacket, the shop-in-shops will also offer the brand’s full international collection of men’s and women’s premium denim, related tops and outerwear. Denham’s pieces stay true to the label’s motto: “The truth is in the details.”


Denham's Skinner jeans and Duty jacket


"Our brand positioning is ‘premium lifestyle denim brand’ for both men and women,” said Denham’s brand director Ad De Hond. Our prices are also premium, with jeans prices ranging from 139 to 549 euros, jackets from 279 to 699 and shirts from 119 to 229.” Denham manufactures its clothes in Japan, China, Turkey, Italy, UK and Holland.

For the time being, the Netherlands is still the brand’s main market. Currently sold in 17 countries, Denham employs around 50 people and is present in Europe and Japan. The Dutch label can be found at large retailers such as ‘14Oz à Berlin’ in France, Selfridges in the UK and Clinic in Belgium.

In a similar fashion to Louis Vuitton, which has created special houses where people can find out more about its savoir-faire, the Dutch brand also has what it calls The Denham House, “a place where we mix retail with wholesale and people can come discover the brand’s identity, its history and how we sell our products,” said Ad De Hond. “We currently have three Denham Houses in Amsterdam, Tokyo and London.” The label is also planning on opening more of these houses in other key markets.

Copyright © 2021 FashionNetwork.com All rights reserved.