Denim by Première Vision prepare for first Asian show

By

Bruno Joly

Published
Oct 19, 2012

Shanghai will play host to Première Vision’s first Denim By show in China. Taking place on the 23 and 24 October, the presence of this show will help Première Vision to distinguish themselves from Milano Unica, who take part in Intertextile Shanghai.

Denim By will include around 40 exhibitors with 24% coming from Turkey, 15% from Pakistan, 12% from Italy, 12% from Hong Kong and 10% from China. Bossa, Candiani, Isko and even Montebello will be making the journey to China for the show.

As for Première Vision China, the trade show will be celebrating their 18th exhibition with 64 exhibitors showing in total. To align with their luxury positioning, the team have scheduled a seminar showcasing fabrics for AW13/14 which will be held in Shenzhen.