Dolce & Gabbana’s latest book and obsession: Millennials
today Dec 13, 2017
Fashion has no greater current fixation than Millennials, the Holy Grail of luxury and fashion brands; whose highly personal style and unique pulling power is the subject of the latest book – released in time for Christmas shoppers - by Dolce & Gabbana.
Some fashion houses hire them as ambassadors, others as spokespeople; certain sit them on the front; others, like Dolce & Gabbana, put them on their catwalks. However, the Milan duo have taken the process a step further with 'Millennials, The New Renaissance'.
“The word ‘Millennials’ refers to people born in the digital age, who have known no other reality. We are proud to share an important part of our history with these young people in the form of a book, wherein they recount their uniquely personal vision of the Dolce&Gabbana universe,” say Domenico Dolce and Stefano Gabbana, explaining their 196-page tome. Previous books by the pair covered such disparate subjects as Lionel Messi and uber model David Gandy.
Two runway shows by Dolce & Gabbana have featured millennials extensively: notably the spring 2018 collection which starred the heirs to many Hollywood stars and boldface names from Tuki Brando (grandson of Marlon) and Dylan Brosnan (son of Pierce) to Rafferty Law (dad is Jude) and Myles O’Neal (son of basketball legend Shaquille). All huge social media stars. While, in September 2017, a secret Dolce & Gabbana show, starred even more Millennials from cult Californian Cameron Dallas to Brazilian actress Marina Ruy Barbosa – both of whom have more than 20 million Instagram followers.
Art directed by Vogue Italia creative director Giovanni Bianco like a friendship scrapbook and shot by runway, backstage and party specialists, the book captures the giddy joys of youth. Locations vary from shows and a Milan tramline to the Met Ball, ad campaigns and inside the house’s Martini Bar in Milan.
“The Millennials are cultured, sophisticated and elegant. They have an acute sense of Beauty and are aware that their choices and preferences have changed not only the rules of communication, but our very way of life,” argue the designers. Published by Rizzoli, proceeds of the book will go to the non-profit Butterfly Foundation.
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