École hosts NYFW: Men’s pop up studio in NYC
École on Thursday evening hosted a cocktail party at its NYFW: Men’s pop up studio in New York City. The menswear pop up remained through the weekend to promote the young company as well as showcase NYFW: Men’s darling designers and brands.
The pop up studio at 2 Rivington Street in the Lower East Side was a small space that showcased the best in American menswear from New York City and Los Angeles. The space was merchandised according to region and all products were styled in full outfits. A number of American favorites were stocked in the studio including Common Projects, Patrik Ervell, Garrett Leight, Greats and Article Number footwear as well as NYFW: Men’s designers Public School, John Elliott, Tim Coppens, Robert Geller, Rag & Bone, Den Im by Siki Im, Richard Chai, Simon Miller and new fashion week brand, Second/Layer.
A table with iPads was situated in the center of the studio amidst the strong menswear assortment, which allowed for visitors to surf the École website to discover the designers and brands as well the École brand. The website makes shopping much simpler for men by showing full looks from Robert Geller and Public School among others with details on the style and aesthetic of each piece.
Jorge Cosano launched École in 2015 as the first online platform exclusively for smart and stylish menswear goods. The service aims to change how men shop for clothes by mixing and matching individual pieces to create an overall look and uniform.
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