Electric names new marketing director Europe

By

Sarah Ahssen

Published
May 11, 2015

Kering-owned accessories brand Electric, which specializes in ski masks and sunglasses, has appointed Alexis Maillet marketing director Europe. Maillet will be based out of Electric’s EMEA headquarters in Anglet, France, and will report to Anthony Cazottes, Electric’s general manager Europe.

Mallet previously served as EMEA marketing manager at Fox Head. Before that, he spent over eight years at DC Shoes, where he held several positions in the European marketing department before being promoted in 2010 to European marketing manager snow and action sports. 

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Alexis Mallet’s appointment comes two months after Etienne Pinon (ex-Neff) was named sales manager EMEA.