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Published
May 12, 2016
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Elizabeth Arden to acquire Christina Aguilera fragrance

Published
May 12, 2016

Elizabeth Arden, Inc. announced on Thursday that it has signed an agreement to acquire the Christina Aguilera fragrance business from Proctor & Gamble International.


Christina Aguilera fragrances


 
The transaction is for the global license of the Christina Aguilera fragrance as well as certain related assets. The terms of the transaction were not disclosed, and the transaction is expected to close in the first quarter of 2017.
 
"We are tremendously excited with our agreement to acquire the Christina Aguilera fragrance license," said George Cleary, President Global Fragrances at Elizabeth Arden. "This stellar brand is one with a global footprint and a significant international presence in Europe. This acquisition is consistent with our strategy to acquire brands to grow our fragrance business on a global basis, and we look forward to working with Christina to advance the success of this luxury, longstanding fragrance brand."

International recording artist Christina Aguilera launched her first fragrance in 2007, which has expanded to seven brands. Christina Aguilera fragrance is the number one celebrity fragrance brand in Europe and is the most awarded celebrity fragrance brand in that region.
 
The Elizabeth Arden brand portfolio includes Elizabeth Arden skincare, color and fragrance products, as well as the designer fragrance brands of Juicy Couture, John Varvatos and Wildfox Couture and the celebrity fragrance brands of Taylor Swift, Nicki Minaj, Mariah Carey and Justin Bieber.

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