After True Religion, Esprit, and Zadig&Voltaire, Erin Wasson is taking up a pose for Rockport. The rock-chick Texan model will star in the footwear brand's new ad campaign for autumn-winter 2012. The campaign will appear in the press, on-line, on mobiles and on social networks as of 1st September.

Erin Wasson, star of Rockport's autumn-winter 2012 ad campaign

"Rockport is an authentic American brand, which is important to me coming from Texas. At our first meeting, I was surprised to see just how on-trend they had become", said Erin Wasson.

Owned by the German Adidas group, The Rockport Company is today distributed in 55 countries. The brand was founded in 1971 and offers footwear for men and women, combining style, comfort and innovation.