Escada celebrates 20 years of scent with ‘Fiesta Carioca'

In this 25th anniversary year, Escada is outing a special-edition summer scent channeling the brand's key signatures: bright colors, travel, festive summer vibes and a positive, sunny outlook.

Escada's summer escapades started in 1993 with "Escada Chiffon Sorbet," the label's first limited-edition seasonal scent. The concept proved a hit with women worldwide and soon become an annual event, seeing in summer with a light and fruity fragrance.

Summer editions including "Summer in Provence" (1994), "Jardin de Soleil" (1996), "Lily Chic" (2000), "Sexy Graffiti" (2002), "Rockin' Rio" (2005), "Moon Sparkle" (2008), "Marine Groove" (2010) and "Born in Paradise" (2014) soon followed, taking the senses to a host of sun-drenched destinations. Celebrating life and all its moments of joy, Escada has sold more than 40 million of its limited editions since their launch in 1993.
                                                                                                           
The label is celebrating the 25th anniversary of this summer collection in 2017 with "Escada Fiesta Carioca," a new limited-edition scent inspired by colorful Brazilian festivities. As well as celebrating a quarter of a century of sunny scents, the fragrance also pays homage to Escada's fashion heritage, based on combinations of vibrant and uplifting colors.

The new Eau de Toilette opens with top notes of Brazilian passion fruit and European raspberry, blended with middle notes of passion flower and orange blossom. Base notes follow through with sensual aromas of musk and cedar wood.

The bottle, illustrated by the artist Inslee Fariss, is the same iconic shape as other Escada summer scents. This year's edition gets a tropical motif with passion fruit and passion flowers, finished in shades of green and pink. The box and the body lotion celebrate the Escada woman, seen dancing to the rhythm of Brazilian beats.