×
83 694
Fashion Jobs
ESTÉE LAUDER
Keyholder - Cosmetics Company Store - 20 Hours - Settlers Green Outlets - North Conway, nh
Permanent · Conway
ESTÉE LAUDER
Lead Security Engineer - Enterprise Cybersecurity And Risk
Permanent · New York
GAP INC
Senior Product Manager – Retail Labor Optimization
Permanent · San Francisco
GAP INC
Associate Production Manager- Licensing- Old Navy
Permanent · San Francisco
GAP INC
Senior Asset Protection Manager
Permanent · McLean
NEW BALANCE
sr. Manager, Value Chain Business Operations (Project Management)
Permanent · Lawrence
CENTRIC BRANDS
Account Manager - Amazon
Permanent · New York
CENTRIC BRANDS
Human Resources Business Partner (Hrbp)
Permanent · New York
ULTA BEAUTY, INC.
Regional lp Manager
Permanent · Los Angeles
BANANA REPUBLIC
Asset Protection Service Representative - Bay Ridge
Permanent · New York
BANANA REPUBLIC
General Manager - Burlingame
Permanent · Burlingame
GAP
Asset Protection Service Representative - Fulton Street Mall
Permanent · New York
GAP
Manager - Marketing Production
Permanent · New York
ADIDAS
Digital Production Project Manager
Permanent · Portland
ADIDAS
Project Manager Human Resources
Permanent · Portland
COTY
Junior Art Director, Digital
Permanent · New York
COTY
Assistant Marketing Manager, Global Marketing - Marc Jacobs
Permanent · New York
HOMEGOODS
Loss Prevention Detective
Permanent · Hillside
NIKE
North America Brand Creative, Consumer Direct, Art Director
Permanent · Beaverton
NIKE
Director - Business Architecture
Permanent · Beaverton
SALLY BEAUTY CORPORATE
District Manager - Cosmoprof
Permanent · Chicago
JOCKEY
Associate Manager at Jockey -Full Time $17/HR
Permanent · Edinburgh
Published
Jul 2, 2009
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Esprit shifts to selective distribution

Published
Jul 2, 2009

The German ready-to-wear clothing and accessories group Esprit is getting ready to shift to selective distribution. It was announced on 25 June by Henning Gerbaulet, manager of wholesale sales for Esprit Europe, during the press conference regarding the establishment of partnerships for selective distribution with immediate effect. The objective: to strengthen the status of the brand to protect its image. This strategy will only affect the 27 countries in Europe and will not rolled out across Asia nor America.

Esprit
Esprit

Esprit described the new selective distribution model as “win/win”. “To sell its products exclusively across a network of authorized retailers will produce a certain number of advantages in the long term for distributing partners as well as the brand itself.” The group hopes mainly to improve the quality of distribution and to more effectively protect the label, also giving it better visibility.

According to Henning Gerbaulet, this strategy should not cause big changes: “we are simply putting things together, in a legal framework”, he said.

To put this new strategy into place the group has established a set of criteria for the selection of commercial partners; criteria based on each retail format (partner stores, department store boutiques and multibrand stores) which can be adapted to the specifics of each European country. This legal charter will also be used for online sales.

Additionally, the group wants to maintain its existent partnerships, taking these new legal conditions into account. Therefore, partners who currently only satisfy part of the required criteria will have 24 months to meet the conditions for a selective partnership. Esprit has not indicated the number of partners that have already signed the charter, nor the amount of investment that it represents (or could represent if it fails), preferring to say that “it is more a human investment”.

The group further explained that this maneuver is above all “a return to the values and to the DNA of the brand”, though it should not be forgotten that with the backdrop of a recession, resorting to selective distribution is a way of centering the company and giving existing relations a privileged status.

By Jonathan Fulwell (Source: Sarah Ahssen)

Copyright © 2022 FashionNetwork.com All rights reserved.