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Published
Mar 11, 2016
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Essentiel plays the retail sales card

Published
Mar 11, 2016

Belgian clothing and accessories brand Essentiel is relying on the retail sales network to consolidate its international expansion. In France, Essentiel's expansion began in 2006, with the opening of mono-brand stores in Paris. The brand now operates three of them in the French capital.


The Madrid store


In Korea, where seven stores already exist, two further openings are expected in 2016; the brand operates two stores in Dubai and one in Zurich, while another two shops will be opened in Amsterdam in the course of the year.

Also, Essentiel recently inaugurated a store in Madrid, to be followed in March by two more in Spain, in Puerto Banus, on the Costa del Sol, and Mallorca.

The stores will be dedicated to the brand's womenswear collections, whose design features unconventional, innovative luxury, introducing a combination of motifs in jersey and other sophisticated fabrics. 

Essentiel was born in Belgium in 1999 and started with a basic tee-shirts line. The brand today features full men's and women's collections and operates 42 stores with a presence in 40 countries, also thanks to a network of 800 multi-brand stores.

Revenue in 2015 was €44 million, a strong growth compared to €36.5 million in 2014. Belgium accounts for 62% of sales, followed by France and Italy.

In Italy, where the retailer for the time being is not planning to set up mono-brand stores, sales are coming from multi-brand ones. 

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